Tips and Inspiration

In the last few years, online marketing has become the preferred way of business advertising. New platforms and methods have appeared, but there are two main techniques for attracting fresh clients – SEO and paid ads on Google, Facebook, LinkedIn, Instagram, etc. You have probably heard many times that if a business doesn’t have enough online presence, it has no future. I agree with that unless of course, you don’t own a small local store, which is visited by the people in your neighbourhood just because it’s close and convenient…

I know how hard it is to choose the right SEO service. Your email is flooded with different messages from strange people that are promising you the world and you do some research on Google. Now you find yourself frustrated and not knowing what to do because of the endless options. Some companies or freelancers offer a monthly SEO service for $3000, and others offer you a monthly SEO service for $300.

A lot of people have heard about SEO nowadays and most website owners think it is great to hire an SEO specialist to rank their website on Google’s 1st page. They look for a freelancer or a company and, without knowing anything about SEO and often because of wrong expectations, they hire someone to do the job.

In the past decade, a new “science”, or should I say profession, has emerged. It is called SEO, which stands for Search Engine Optimization. This includes everything you might do to make a website rank better on Google, preferably in 1st position… and, if possible, for every single search term you can think of.There is something almost magical in this field and only an enlightened few know and understand how it works…almost.

Do you remember that first day at your first job – your hands were sweating, it felt like you had a lump lodged in your throat, and you were looking around for possible places to hide. You felt really stupid while your new supervisor was trying to train you for your new tasks. There was so much information! Impossible to remember even half of it! You felt overwhelmed and, at the end of the day, you went back home feeling like someone had just sucked out all your energy and thoughts…

Recently, I was given a website to audit and I noticed there was no H tag on any of the pages. As H tags are very important not only for SEO purposes but also for users, as well, I asked the website owner if there was a reason they hadn’t included any headings. As it turned out, there had been. When they tried to add an H tag, the whole paragraph changed and everything became huge. As they didn’t know how to fix it, they preferred to remove it. And this is definitely NOT a solution.

Ah, what is an appealing sales copy? How do you determine if a website copy is convincing or not? After all, it is a subjective matter. Nevertheless, there is one thing that you can do, which will always yield great results. To visualize this tip I want to share a personal story with you. Read carefully and analyze the difference between the two approaches.

Do you know this feeling when you want to eat something but you just don’t know what exactly?

You tell your mom “I want to eat something delicious” and she starts to recite different options. You wrinkle your nose as you don’t like any of these, and then your eyes light up as you finally know what you want! In my case…