Everybody is talking about search engine optimization – you must do it to be successful online. But how can you be sure SEO can actually help your brand and increase your sales? Well, let us look at the numbers – they never lie. Examining the statistical data can show you not only the most profitable strategies but can give you some hints about your audience’s preferences. After countless hours of work, we have gathered the latest data for 2023 about everything that is important in SEO. Use it to draw your own conclusions about the state of your website, and hopefully, the information can inspire you to make some positive changes in your brand positioning.

1. General SEO Facts and Stats

Let’s start by examining the global SEO situation. If you are wondering whether or not it is a good idea to invest in website optimization, the following data will help you put things into perspective.

The global SEO services market is expected to grow from $51.74 billion in 2021 to $63.19 billion in 2022.

2. According to 61% of marketers, SEO is the right strategy for achieving online success.

3. That said, 82% of people who have implemented an SEO strategy confirmed that it positively affected their business.

4. Merely 0.83% of all clicks go to websites beyond the first 10 positions of the SERP.

5. Businesses that have a marketing strategy dedicate, on average, around 41% of their budget to SEO.

6. There is an almost 123% chance of a user leaving a website if its loading time increases from 1 to 10 seconds.

7. While doing a mobile search, more than 50% of people discover new businesses or products.

8. The average time spent on the internet per person in the last quarter of 2021 was almost 7 hours per day.

9. Communication is the main source of frustration for clients dealing with SEO agencies.

2. Stats that Can Help Your SEO Strategy

Statistical data is not just numbers. You can use it to learn a lot about how companies manage their SEO and what challenges they have encountered. By analyzing their results, you can draw conclusions about your own strategy and even try out new tactics. We have collected the following statistics to show you what works and what doesn’t in the hopes that they can help you boost your business and sales. This useful data can assist you in changing and bettering your website, backlink profile, and content marketing strategy.

10. The business owners that have combined SEO with PPC see a 25% increase in clicks and 27% growth in their profits compared to those who use only one of these channels.

11. According to specialists, SEO is almost 6 times more cost-effective than PPC.

12. Moving up with just one spot on the SERP can improve your CTR by almost 31%.

13. A Featured Snippet box can boost traffic to the featured website, according to 93% of SEO professionals.

2.1 Technical SEO Stats

Only a few tweaks to your website can do wonders. The following data shows how small changes can have a huge impact on your website.

14. Updating a title tag and optimizing it can boost page clicks by more than 437%.

15. The URLs of the first 10 positions of the SERP are about 66 characters long. However, shorter lengths outperform longer ones. For instance, the top-ranking URLs are 9.2 characters shorter than those in position #10

16. Pages with keyword-rich URLs have a 45% better CTR.

2.2 Backlink and Link Building SEO Facts and Stats

A strong backlink profile is one of Google’s ranking factors. However, you will be amazed at how many businesses neglect to utilize this SEO channel to its full potential.

17. Almost 56% of all businesses assign less than 25% of their marketing budget to link building.

18. According to 65% of digital marketers, link building is the most challenging aspect of SEO.

19. Around 34% of all companies with an SEO budget allocate more than $1,000 a month to link building.

20. 95% of all pages have no backlinks. However, the top results generally have 3.8 times more backlinks than the results in positions 2 through 10.

2.3 Content Creation Facts and Stats

Content is a term that combines everything you create and post on your website or social media. It is by far the best way to attract customers and ensure your positive online presence. If you want to utilize your copy to its fullest potential, you not only have to do a killer job with your keyword research but also need to look deeper into your audience. The following stats will reveal what kind of content people are drawn to and expect to see on a well-maintained website.

21. 30% of Google searches made from a mobile device contain a location.

22. Having a blog on your website can improve indexation rates by more than 434%

23. If your corporate site has a blog, it will acquire 97% more backlinks.

24. Users of mobile devices report that they are almost 70% more inclined to purchase from a website that answers their queries quickly.

25. Organic traffic can rise by over 111% when outdated content is updated with new pictures and text.

26. It is 5 times more likely to drive conversion if you have video content on your website.

27. Compared to text-only postings, images increase blog post views by roughly 94%.

28. Pages featuring videos are 53% more likely to appear on Google’s first page.

29. Shorter title tags (15-40 characters) have almost 9% higher CTR than longer ones.

30. Altho meta descriptions are an important ranking factor, more than 25% of the top-ranking pages don’t have one.

31. Almost 63% of the time Google rewrites meta descriptions.

32. User Generated Content (UGC) is 9 times more impactful than influencer content and over 6 times more than branded content.

33. According to SEO experts, the ideal word count for a post in 2022 is 1,760-2,400 words.

34. The best SEO tactic one can apply, according to 72% of marketers, is keeping your content relevant.

35. Correcting and republishing old blog posts can increase your organic traffic by up to 106%.

36. 36% of experts consider headlines and title tags to be the most crucial factor for SEO.

37. Creating relevant content can cost up to 46% of corporate marketing budgets.

38. Compared to organic search titles with 1 or 2 words in the title, longtail keyword searches have a 3-5% better CTR.

39. Roughly half of all organic search queries constitute 4 or more words.

3. Search Engine Stats

Understanding how search engines work and process information is one of the biggest challenges SEO has to handle. After all, we all worry whether Google will like our site or not. The following data can provide you with some site optimization tips to make it more attractive to search engines, and we are not talking about only Google. Bing is often overlooked, but it is still the number 2 browser on the planet, so you should definitely look more into it.

40. More than 79% of all desktop search traffic is attributed to Google, followed by Bing (7.27%), Baidu (6.55%), and Yahoo (5.06%). ASK.com, AOL, and other smaller firms account for the remaining 2.2% of search traffic.

41. In 2022, voice or image searches make up more than 50% of all search engine queries.

42. Social media is 10 times less efficient than search engines at bringing customers to online stores.

43. A Featured Snippet is present in only 12.3% of search engine results, which further increases the exclusivity of this feature.

44. The clicks in Google are as follows: 70% for organic and 30% for Ads.

45. 72% of people who performed a Google search went to a store within 8 kilometers of their search location.

46. 46% of all Google searches include a local intent, while 28% of those will result in a purchase.

47. Google voice search is used by 27% of its current users.

48. Local businesses have not claimed their Google My Business listings in 56% of the cases.

49. Mobile devices are used for 60% of all Google searches.

50. The results on the first page of Google get 92% of all the traffic.

51. Google’s top position has an almost 35% CTR.

52. More than 5.5 billion searches are processed daily by Google.

53. Every second, Google processes more than 63,000 search requests.

54. Google has almost 92% of the search engine market share.

55. Google’s website ranking system considers more than 200 factors.

56. Nearly 60% of Google’s top 10 ranking pages are at least three years old.

57. Local searches account for 46% of all Google queries.

58. Google’s organic search results account for 43% of all e-commerce traffic.

59. According to statistics made available by Google, around 80% of its algorithm takes into account variables that are not present on the page.

60. Google claims that its English-language voice recognition is 95% accurate.

61. On average, Google receives 34 times more queries than Bing.

62. 82% of companies have not registered their Bing Business listings.

63. By May 2022, Bing had received about 1.2 billion unique visits from all around the world.

64. On Bing, “Facebook” is the most often searched term in the US, while “Google” is the most frequently searched term globally.

65. As of 2021, Microsoft generated $8.53 billion in revenue from search advertising.

66. The majority of Bing searches (99.8%) are organic.

4. Consumer Behaviour

What do consumers want? Countless researchers observe and analyze users’ online behavior, trying to find the answer to this question. If you know, what your clients expect from your business and website, you can easily justify their expectations. The following stats will give you the perspective needed to better the way you present yourself and communicate with your audience.

67. 73% of consumers trust companies that have online reviews.

68. Customers are more likely to trust a mobile-optimized website, according to 51% of consumers.

69. Young people, ages 18 to 34, are 91% more inclined to trust a site if it has positives online reviews.

70. 97% of consumers research a company online.

71. 88% of consumers look for reviews of local companies online.

72. 57% of users would not recommend a company with a badly designed mobile website.

73. Although mobile devices account for 66% of e-commerce browsing time, they contribute to less than 30% of sales.

74. 70% of consumers believe the information they find online to be reliable.

75. 75% of users on Google won’t scroll past the first page.

76. 21% of consumers will look at more than one page of the search results.

77. The typical internet user searches Google 4 times every day on average.

78. Choosing which items to purchase is the primary goal of 90% of B2B product researchers.

79. 50% of users will choose a brand result if it shows more than once on a search engine results page.

80. 62% of Millennial and Gen Z buyers favor visual search over all other emerging technologies.

81. Voice search has been used by 72% of those who are aware of and have access to voice-assisted technologies.

82. Almost 50% of all internet users will search for product-related videos before visiting a store.

Do you feel inspired? Have you noticed some areas in which you can do better? Are you ready to invest more time in creating original videos and engaging content? Or do you feel you are spot on with your SEO strategy? Tell us your thoughts in the comment section below, we would love to hear your opinion.