I am Iskra

Online marketer, blogger, life coach, speaker, author, mom, traveler, and incurable optimist ready to help you grow the business you will love and live the life you dream of!

Because it is so fulfilling to know you have brought a smile and happiness to someone!

My Story with Ups and Downs, Trying Different Things, and Finding Myself

My career path in marketing started in 2012 at a large international company as an SEO specialist. In 2014, at the age of 25, I already held a well-paid senior position – regional marketing manager in one of the most successful foreign companies in my hometown. Furthermore, I had the pleasure of working with an amazing team of 25+ professionals that I hand-picked myself.

2015 with the best team ever

But one day, I realized I wasn’t happy with this job

Going to work one sunny day, I thought to myself: “I’ll never get those 8 hours back.” Suddenly it dawned on me that I was neither inspired nor motivated in the morning, was I feeling fulfilled at the end of the day. On the contrary, I was looking forward to finishing the 8 hours, and most importantly, I felt like I was trapped in a cage. I had fixed hours, a fixed office location, 20 days of vacation per year, and I had to perform tasks that I didn’t think were the right move. And all for a fixed salary and no opportunity for more professional and personal development.

So that day I quit my secure job

No plan and no backup. I was super scared of the unknown and cried a lot at the thought that I might fail. At the same time, I felt the excitement of no longer having limitations and being able to do whatever I wanted. I knew there was more to life than doing a job that didn’t fulfill me, sleeping, eating, and the next day the same thing again.

I refused to let this be
my life for the next 20-30-40 years.
I was sure there was more!

I needed to feel fulfilled at the end of the day, and my way is by knowing that I helped other people be happier and live the life they dream of. I wanted to be my own boss, to do what I wanted and felt was right, not perform tasks I didn’t see the point in. I wanted to choose who to work with.

So now what?

I started to think about what I wanted to do. What do I like? I tried different things – from dropshipping to multilevel marketing, but people kept asking me questions about SEO, websites, and marketing. At some point, I decided to stop pushing away the opportunities that were coming my way. Instead, I embraced them, and so began my adventure.

Happy faces after finishing an SEO training

As of 2016, After Some Ups and Downs…

I decided to do something “easy” – write a guide on how people can expand their business through a successful website. I wanted to show how different the 21st century is with all the technological advances and new opportunities they provide. We can achieve more now than ever before. That is the idea behind the ebook Create a Website and Profit.

With a lot of courage, ambition, and love, I created a company. I started as a freelancer for website optimization (SEO) and paid ads and participated as a speaker at various events. Thanks to the recommendations from clients and students, the work grew, and it turned out that 24 hours a day weren’t enough. So I decided to change my business model and switched from done-for-you services to leading different marketing and business trainings.

I love working with people with big dreams who are willing to take action to achieve them, to build a business they will love – one that resonates with their personality and values. There is something magical about sharing the joy of someone who has just succeeded with your help.

December 2018 – U.S. Alumni

I had the honor to represent Bulgaria at the International Visitors Leadership Program (IVLP) for the Women Entrepreneurs in the States. For 3 weeks, we shared experiences and knowledge with 53 fantastic women – representing ¼ of the countries in the world. It was undoubtedly a unique experience and consequently inspired me, even more, to help other women grow.

On 13.10.2021

I became a mother of a beautiful daughter – Karina. And I am thrilled and grateful that in 2016 I made the spontaneous decision to step away from the standard corporate world with fixed hours and location. This way, I can be by her side as she grows up, organize my day around daycare, playtime, travel, and not miss out on important moments from her childhood that will never be repeated.

If you can relate to my story

and want coaching and guidance on how to grow a business that gives you the freedom to live the way you want, from someone who has already walked this path, check out the Business Academy I created with much love. I would be delighted to have you join it and be part of your journey towards your dream life.