The Smart Email Marketing That Will Generate More Sales
Sell To The People Who Have Already Interacted With Your Website
A study conducted by Boston Consulting Group found out that the average cost of marketing to existing customers is about $7 per person, whereas the marketing cost for a new one is at around $34. Are you doing everything possible to sell to your existing customers and people who have already interacted with your website?
Some Email Marketing Statistics:
So Are You Missing A Great Opportunity for Sales with Lower Cost?
You should definitely start using or optimizing your paid campaigns in Google and/or Social Media.
A lot of businesses spend all their marketing budget to attract new customers, instead of using some of it to advertise to their existing ones. Are you making the same mistake? Or maybe you are not happy with the open or conversion rates of your emails?
The best part of email marking is you have a safely stored copy of the contact information of all your existing and potential customers. For example, if you rely only on Facebook advertising, and something happens with your account or page, you will automatically lose the whole database containing the insight about the people interested in your product or service. We are not saying you should only use email marketing, but it should definitely be part of your marketing strategy.
What Components Does the Email Marketing Service Include?
Frequently Asked Questions
Q: What should I expect as a result?
A: The metrics we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions. We will measure and evaluate these indicators monthly to optimize for conversions.
Q: Should I be involved somehow?
A: It is not necessary but it will be great if you have some unique photos and videos emphasising your brand and business as a whole. There is nothing better than a genuine content that includes real people and places than the boring stock images everybody uses. Also, in the beginning, we may have some questions while we learn about your business.
Q: Will you monitor the email marketing channel to make sure we are not wasting any money?
A: Absolutely. This is the idea to have a specialist running your email marketing. We will monitor and optimize the campaigns so we can achieve higher ROI.
Q: What is the price for the email marketing service?
A: Every business has different needs, and this is why we offer personalized pricing. We will analyze your current email marketing channel and discuss what are the goals you want to achieve. The final price will reflect both the amount of work we initially had to do and our monthly hours.
What to Еxpect When Working With Us
You will never wait more than 24 hours for a response. You will receive guaranteed friendly, punctual customer service.
For example, if you are a real estate agency in Washington, and we are running your email marketing, we will not accept another client from the same business sector and location as you.
Email marketing is an ongoing process, as long as you can see the results and are happy with the services we will continue working together.